Currently accepting 4 new clients

Train like it actually matters.

Strength coaching for people done with generic gym plans and app-generated programs. One coach, one plan, built around your body and your schedule.

// The coach

Dana Voss

Six years coaching strength and conditioning, first in commercial gyms, now independently. I got tired of watching people follow plans that weren't built for them — so I stopped writing those.

Every program starts with a real assessment: your movement, your recovery, your actual week — not a template with your name pasted on top.

94 clients coached
6wk avg. to first PR
220kg heaviest client pull

Programs

Three ways to work together, depending on how much hands-on support you want.

01 · IN PERSON

1:1 Coaching

Weekly in-person sessions, fully programmed around your goals and schedule. Best for people who want a coach in the room.

from $220 / mo
02 · REMOTE

Remote Programming

A written program delivered weekly, with video form checks and a async check-in call. Train anywhere, still fully coached.

from $140 / mo
03 · NUTRITION

Eating Framework

Not a diet — a structure for how you eat around training, built to fit your life instead of replacing it.

from $90 / mo

Results

A few words from people who showed up.

"I'd tried three apps before this. The difference is someone actually looking at how I move, not just what I lift."

— Marek T.+38kg squat / 9mo

"First coach who adjusted the plan when my week actually fell apart, instead of making me feel bad about it."

— Priya N.14kg lost / 6mo

Book a free assessment

30 minutes, no pressure. We look at where you're starting and whether we're a fit to work together.